hard


hard
hard hard [hɑːd ǁ hɑːrd] adjective
1. hard facts/​numbers information based on things that can be measured, rather than feelings or opinions:

• Investors are again showing respect for hard numbers like quarterly earnings.

• We have to separate the myths from the hard facts.

2. ECONOMICS a hard market is one in which there is less competition and higher prices or rates:

• To be successful in a hard market, producers must devote more time than ever to cultivating relationships with clients.

* * *

hard UK US /hɑːd/ adjective
[before noun] used to describe information that can be proved: hard facts/figures/numbers »

There are no hard numbers on viewership levels.

»

The report documented hard evidence of problems at the refinery, including long overdue or bypassed inspections.

[usually before noun] FINANCE, INSURANCE used to describe a market in which prices are high: »

The best time to market for new business that will carry you through a soft market is when the market is hard.

»

Many experts expect the hard market to last for at least 18 months, allowing the company to boost margins by more than 10 per cent.

Compare SOFT(Cf. soft)
hard to swallow — Cf. hard to swallow
See also DRIVE A HARD BARGAIN(Cf. ↑drive a hard bargain)

Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • hard — hard …   Dictionnaire des rimes

  • Hard-Fi — at the 2006 Hurricane Festival in Germany Background information Origin Staines, Surrey, England …   Wikipedia

  • Hard — (h[aum]rd), a. [Compar. {Harder} ( [ e]r); superl. {Hardest}.] [OE. hard, heard, AS. heard; akin to OS. & D. hard, G. hart, OHG. herti, harti, Icel. har[eth]r, Dan. haard, Sw. h[*a]rd, Goth. hardus, Gr. kraty s strong, ka rtos, kra tos, strength …   The Collaborative International Dictionary of English

  • Hard — Hard …   Deutsch Wikipedia

  • hard — [härd] adj. [ME < OE heard, akin to Ger hart < IE base * kar , hard > Gr karyon, nut, kratos, strength] 1. not easily dented, pierced, cut, or crushed; resistant to pressure; firm and unyielding to the touch; rigid; solid and compact 2.… …   English World dictionary

  • Hard — Hard, adv. [OE. harde, AS. hearde.] 1. With pressure; with urgency; hence, diligently; earnestly. [1913 Webster] And prayed so hard for mercy from the prince. Dryden. [1913 Webster] My father Is hard at study; pray now, rest yourself. Shak. [1913 …   The Collaborative International Dictionary of English

  • Hard by — Hard Hard, adv. [OE. harde, AS. hearde.] 1. With pressure; with urgency; hence, diligently; earnestly. [1913 Webster] And prayed so hard for mercy from the prince. Dryden. [1913 Webster] My father Is hard at study; pray now, rest yourself. Shak.… …   The Collaborative International Dictionary of English

  • Hard up — Hard Hard, adv. [OE. harde, AS. hearde.] 1. With pressure; with urgency; hence, diligently; earnestly. [1913 Webster] And prayed so hard for mercy from the prince. Dryden. [1913 Webster] My father Is hard at study; pray now, rest yourself. Shak.… …   The Collaborative International Dictionary of English

  • Hard FM — Origines stylistiques Glam metal Hard rock Heavy metal Origines culturelles …   Wikipédia en Français

  • hard — ► ADJECTIVE 1) solid, firm, and rigid; not easily broken, bent, or pierced. 2) requiring or demonstrating a great deal of endurance or effort; difficult. 3) (of a person) not showing any signs of weakness; tough. 4) (of information or a subject… …   English terms dictionary

  • Hard — «Hard» 200px Sencillo de Rihanna junto a Young Jeezy del álbum Rated R Publicación 10 de noviembre de 2009 Formato Sencillo en CD descarga digital Género(s) Hip Hop …   Wikipedia Español


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